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Emoji use in China: popularity patterns and changes due to COVID-19
Chuchu Liu1, Xu Tan2, Tao Zhou3
1College of Systems Engineering, National University of Defense Technology, Changsha, 410073 China.
Applied Intelligence (Dordrecht, Netherlands)
|March 28, 2022
Summary
The COVID-19 pandemic significantly altered online communication, decreasing overall emoji use but increasing sad and encouraging emojis. Men reduced emoji usage, suggesting emotional control during crises.
Area of Science:
- Social Media Analysis
- Digital Communication
- Psychology of Online Behavior
Background:
- Emojis are crucial for conveying emotions in digital communication.
- Understanding shifts in online behavior during crises like COVID-19 is vital.
Purpose of the Study:
- To analyze changes in emoji usage patterns on Weibo during the COVID-19 outbreak.
- To investigate the impact of the pandemic on user sentiment expression through emojis.
Main Methods:
- Analysis of a large dataset (38M+ posts) from Weibo users in Wuhan (Dec 2019 - Mar 2020).
- Calculation of emoji, topic, and sentiment statistics; temporal pattern analysis.
- Examination of emoji co-occurrence networks and factors influencing individual emoji use.
Main Results:
- A substantial decline in posts with emojis and users employing emojis.
- Significant decrease in 'Happy' emojis (to 32%), rise in 'Sad' (24%) and 'Encouraging' (34%) emojis.
- Increased emoji diversity despite a smaller co-occurrence network; males used fewer emojis post-pandemic.
Conclusions:
- The COVID-19 pandemic profoundly impacted user sentiments and emoji communication patterns.
- Public emergencies can lead to significant, observable changes in digital emotional expression.
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