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Research on the Behavior Evolution of Interest Groups in Book Reverse Logistics.

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Book companies face increasing inventory backlogs due to rising returns. Optimizing book reverse logistics requires both publishers and retailers to participate, driven by benefits and costs.

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Area of Science:

  • Supply Chain Management
  • Operations Research

Background:

  • The expanding book market and increased publications lead to a rise in book returns and exchanges.
  • This surge in reverse logistics exacerbates inventory backlog issues for book companies, particularly publishers and retailers.

Purpose of the Study:

  • To analyze the strategic participation of book publishers and retailers in reverse logistics optimization.
  • To identify the conditions under which both parties are incentivized to engage in optimizing book returns and exchanges.

Main Methods:

  • Construction of a two-party game model involving book publishers and book retailers.
  • Theoretical analysis of the evolution of participation strategies.
  • Numerical simulation to assess the influence of parameter changes on stable strategies.

Main Results:

  • Participation in book reverse logistics optimization is contingent upon the perceived benefits and costs for both publishers and retailers.
  • The decision to participate is interdependent, with each party's choice influenced by the other's involvement.

Conclusions:

  • Both book publishers and retailers must weigh their respective benefits and costs when deciding to participate in reverse logistics optimization.
  • A specific cost threshold for reverse logistics participation maximizes the likelihood of both publishers and retailers engaging in optimization efforts.