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Generating personalized business card designs from images
Nuno Antunes1,2, João Carlos Ferreira1,2, Elsa Cardoso1
1ISTAR, Instituto Universitário de Lisboa (ISCTE-IUL), 1649-026 Lisboa, Portugal.
Multimedia Tools and Applications
|March 28, 2022
Summary
This study introduces a new system that automatically generates personalized business card designs from existing images. This helps small businesses enhance their brand communication and marketing efforts effectively.
Area of Science:
- Computer Science
- Artificial Intelligence
- Graphic Design
Background:
- Businesses in competitive retail and hospitality sectors face challenges in brand communication.
- Many small businesses lack dedicated marketing teams and budgets for design.
- Word-of-mouth marketing, including business cards, is a common strategy.
Purpose of the Study:
- To propose a novel system prototype for generating personalized business card designs.
- To assist businesses in creating effective brand communication materials.
- To overcome limitations in brand expansion due to design constraints.
Main Methods:
- Utilized perspective transformation for image analysis.
- Employed text extraction techniques to capture business information.
- Applied color reduction to identify and replicate brand palettes.
- Developed a system to generate alternative, personalized business card designs.
Main Results:
- Successfully generated customized business card designs based on input images.
- Created designs with relevant textual information and matching color palettes.
- Demonstrated positive results across all system modules in test cases.
- Validated the system's ability to answer the core research question.
Conclusions:
- The proposed system effectively generates personalized business card designs.
- The system offers a viable solution for businesses seeking enhanced brand communication.
- Further development can extend the system to other marketing printouts like flyers and posters.