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Updated: Sep 28, 2025

Assessment of Social Transmission of Food Preferences Behaviors
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Looking at young millennials' risk perception and purchase intention toward GM foods: Exploring the role of source

Ruoyu Sun1, Juan Meng2

  • 1Department of Strategic Communication, School of Communication, University of Miami, Coral Gables, FL, USA.

Health Marketing Quarterly
|March 28, 2022
PubMed

Keywords:
Benefit perceptionpurchase intentionrisk attituderisk perceptionsocial mediasource credibility

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