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Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence

Malaika Brengman1, Kim Willems1,2, Laurens De Gauquier1

  • 1Marketing & Consumer Behavior Cluster, Business Department, Faculty of Social Sciences & Solvay Business School, Vrije Universiteit Brussel, Brussel, Belgium.

Frontiers in Psychology
|April 7, 2022
PubMed

Keywords:
customer engagementscentsensory congruencesensory experiencesoundtelepresencevirtual realityvividness

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