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Related Concept Videos

Strategies of Self-Presentation III: Self-Monitoring01:24

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Self-monitoring is a central construct in understanding individual differences in self-presentation strategies across social contexts. It refers to how individuals observe, regulate, and control their expressive behavior and self-presentation following situational cues. Self-monitoring reflects a person's sensitivity to social appropriateness and willingness to adapt behavior to fit varying interpersonal demands.High vs. Low Self-Monitoring IndividualsIndividuals high in self-monitoring are...
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Strategic self-presentation refers to individuals' intentional efforts to influence how others perceive them. This process is employed in various social and professional settings, such as job interviews, dating, politics, and legal contexts, where individuals seek to shape impressions to gain social or material advantages. While people generally present themselves in ways that align with their authentic characteristics, external factors, such as cognitive load, can hinder their ability to...
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A communication barrier is any distortion or interruption during a conversation, resulting in miscommunication of the message. A good communicator should know these barriers and continuously check for the listener's understanding by obtaining feedback.
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Barriers to Effective Communication II01:21

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The barriers to effective communication also include cultural barriers, semantic barriers, gender barriers, and time constraints.
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Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...
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Related Experiment Video

Updated: Sep 27, 2025

The Participant-Reported Implementation Update and Score PRIUS: A Novel Method for Capturing Implementation-Related Data Over Time
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Perceived communication effectiveness in implementation strategies: a measurement scale.

Xiaoquan Zhao1, Heather Toronjo2, Cameron C Shaw2

  • 1Department of Communication, George Mason University, 3D6, 4400 University Drive, Fairfax, VA, 22030, USA. xzhao3@gmu.edu.

Implementation Science Communications
|April 9, 2022
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Summary

A new scale effectively measures perceived communication effectiveness (PCE), crucial for successful implementation strategies. This tool helps assess audience reception and impact of communication efforts in professional settings.

Keywords:
CommunicationImplementation strategiesMeasurementPerceived effectiveness

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Area of Science:

  • Implementation Science
  • Communication Studies
  • Psychometrics

Background:

  • Communication is key in implementation strategies, influencing success or failure.
  • Audience perceptions of communication effectiveness offer critical insights.
  • A validated instrument is needed to measure perceived communication effectiveness (PCE).

Purpose of the Study:

  • To develop and validate a psychometrically sound instrument for measuring PCE.
  • To assess the reliability and validity of the PCE scale.

Main Methods:

  • Expert panel identified theoretical foundations and drafted items.
  • Focus groups with correctional professionals refined items.
  • A 6-item PCE scale was evaluated using survey data (N=358).
  • Factorial structure, convergent, divergent, and predictive validity were assessed.

Main Results:

  • Confirmatory factor analysis supported the 6-item PCE scale's structure.
  • PCE showed strong correlations with implementation outcomes (acceptability, appropriateness, feasibility).
  • PCE was uncorrelated with need to evaluate, demonstrating divergent validity.
  • PCE predicted key training outcomes: staff use of evidence-based practices, agency climate, and value concordance.

Conclusions:

  • The PCE scale is psychometrically sound.
  • It can effectively gauge audience receptivity to communication-based implementation activities.
  • The scale offers a useful tool for assessing the potential impact of communication efforts.