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Data modelling of subsistence retail consumer purchase behavior in South Africa

Valencia Melissa Zulu1, Andriaan Mpho Nkuna1

  • 1School of Business Sciences, Marketing Department, University of the Witwatersrand, Johannesburg, South Africa.

Data in Brief
|April 11, 2022
PubMed

Keywords:
Bottom of the pyramidPurchase behaviorRetailingSouth African TownshipsSubsistence consumer

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