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Social Class Priming Effect on Prosociality: Evidence from Explicit and Implicit Measures.

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Priming college students with a low social class increased their prosocial behavior, such as donations. This suggests social class influences altruism, supporting empathy-altruism theory.

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Area of Science:

  • Social Psychology
  • Behavioral Economics

Background:

  • The link between social class and prosociality is debated.
  • Understanding this relationship is crucial for social interventions.

Purpose of the Study:

  • To investigate the impact of social class priming on prosocial behavior in college students.
  • To explore both explicit and implicit effects of social class on altruism.

Main Methods:

  • Experiment 1: Explicit priming using the MacArthur scale followed by a donation task.
  • Experiment 2: Implicit priming using a single category implicit association test (SC-IAT) to assess self-concept and prosocial inclinations.

Main Results:

  • Students primed with low social class exhibited greater donation behaviors than those primed with high social class.
  • Low social class priming strengthened the association between self-concepts and prosocial inclinations.

Conclusions:

  • Priming lower social class increases prosocial behavior and strengthens the link between self-concept and altruism.
  • Findings support the empathy-altruism theory and have implications for promoting prosociality across social classes.