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Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products

Shichang Liang1, Yuxuan Chu1, Min Zhang1

  • 1College of Business Administration, Guangxi University, Nanning, China.

Frontiers in Psychology
|April 18, 2022
PubMed

Keywords:
perceived risk (PR)purchase intention (PI)regulatory focusserendipityunexpected products

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