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Social media provided vital health advice for older generations during COVID-19 lockdowns. Analysis of Facebook data revealed strong links between healthy aging content and global health trends, aiding early concern identification.

Keywords:
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Area of Science:

  • Social Sciences
  • Public Health
  • Digital Communication

Background:

  • Social media became a key health information source during COVID-19 lockdowns, especially for older adults.
  • Isolation measures limited traditional health advice channels, increasing reliance on online platforms.
  • Understanding online health information seeking behavior is crucial for public health strategies.

Purpose of the Study:

  • To analyze social media engagement related to senior citizen health and healthy living.
  • To examine how Facebook content influenced mental health perceptions among older generations during the pandemic.
  • To identify correlations between shared health information and global health trends.

Main Methods:

  • Analysis of Facebook public pages, groups, and verified profiles using keywords like "senior citizen health" and "older generations".
  • Utilized CrowdTangle to collect 116,321 posts and 6,462,065 interactions over 12 months.
  • Employed natural language processing, word frequency analysis, and co-word clustering for data exploration.

Main Results:

  • Identified strong correlations between healthy aging information shared on social media and global daily confirmed COVID-19 cases and deaths.
  • Social media engagement patterns indicated public concerns and mental health issues among senior citizens.
  • Facebook served as a significant platform for disseminating and accessing health information for older adults.

Conclusions:

  • Social media data can provide early indicators of public health concerns and mental well-being trends.
  • Targeted health information campaigns on platforms like Facebook can effectively reach and support older populations.
  • Further research can leverage social media analytics for proactive public health interventions.