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When Big Data Backfires: The Impact of a Perceived Privacy Breach by Pharmaceutical E-Retailers on Customer Boycott

Rong Liu1, Jiawei Yang1, Jifei Wu2

  • 1School of Economics & Management, Nanchang University, Nanchang 330031, China.

International Journal of Environmental Research and Public Health
|April 23, 2022
PubMed

Keywords:
customer boycott intentioncustomer previous trustperceived privacy breachpharmaceutical e-retailerspsychological contract violation

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