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A Generative View of Rationality and Growing Awareness†.

Teppo Felin1,2, Jan Koenderink3,4

  • 1Jon M. Huntsman School of Business, Utah State University, Logan, UT, United States.

Frontiers in Psychology
|April 25, 2022
PubMed
Summary

Generative rationality, an alternative to ecological rationality, views humans as probing organisms rather than intuitive statisticians. This new framework emphasizes active perception and organism-specific cue processing in uncertain environments.

Keywords:
behavioral economicsbiologycognitiondecision makingecological rationalityperceptionpsychophysicsuncertainty

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Area of Science:

  • Cognitive Science
  • Decision Making
  • Behavioral Economics

Background:

  • Ecological rationality models decision-making using statistical cues.
  • This approach faces challenges with cue salience and uncertainty.
  • Existing models misapply psychophysical concepts like signal detection.

Purpose of the Study:

  • To propose generative rationality as an alternative to bounded and ecological rationality.
  • To highlight the limitations of cue-based statistical processing in uncertain environments.
  • To reframe perception as the active presentation of cues rather than passive representation.

Main Methods:

  • Critically analyze the theoretical underpinnings of ecological rationality.
  • Examine the city size task as a case study for ecological rationality's limitations.
  • Develop the concept of generative rationality based on biological principles and organism-environment interactions.

Main Results:

  • Ecological rationality's reliance on statistics and psychophysics is problematic due to cue salience and uncertainty.
  • Generative rationality emphasizes organism-specific probing and the 'cue-to-clue' transformation.
  • Perception is better understood as an active presentation of cues, shaped by organism-directed probing.

Conclusions:

  • Generative rationality offers a more biologically grounded and dynamic model of decision-making.
  • This approach has implications for understanding novelty in economic settings and organism-object interactions.
  • The generative framework modifies Herbert Simon's scissors metaphor for bounded rationality in uncertain environments.