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The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage

Marcia Nißen1, Dominik Rüegger1,2, Mirjam Stieger3,4,5

  • 1Centre for Digital Health Interventions, Department of Management, Technology, and Economics, ETH Zurich, Zurich, Switzerland.

Journal of Medical Internet Research
|April 27, 2022
PubMed
Summary

Chatbot social roles impact user connection, with younger users preferring distant roles and older users preferring closer ones. Allowing users to choose a chatbot

Keywords:
chatbotconversational agentdesigndigital health interventioninterpersonal closenesspersonasocial role theorysocial rolesweb-based experimentworking alliance

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