Related Experiment Video
Updated: Sep 25, 2025

Bridging the Technology Divide in the COVID-19 Era: Using Virtual Outreach to Expose Middle and High School Students to Imaging Technology
Published on: September 28, 2022
Public understanding of science: Communicating in the midst of a pandemic
1Centre for the AIDS Programme of Research in South Africa, South Africa; Columbia University in the City of New York, USA.
Abstract:
While Covid-19 created unprecedented transparency with real-time reporting across the globe, the pandemic's politically charged environment made public communication of scientific information particularly challenging. Scientists, as authoritative voices, were thrust into the public eye to explain the evidence amid uncertainty, a changing virus, distrust in government and concerns about their self-interest and hidden agendas. Honest communication that provides the public with enough easy-to-understand information to make up their own minds is essential during the pandemic; the public deserves nothing less.
More Related Videos
Related Concept Videos
Steps in Outbreak Investigation
The Scientific Method
Generally, predictions are tested using carefully-designed experiments. Based on the outcome of these...
Principles of Disease Surveillance
Scientific Nature of Social Psychology
Causality in Epidemiology
History of Microbiology

