Conducting Virtual Focus Groups During the COVID-19 Epidemic Utilizing Videoconferencing Technology: A Feasibility...

Area of Science:

• Social Sciences
• Health Sciences
• Information Technology

Background:

• The COVID-19 pandemic accelerated the adoption of videoconferencing technologies globally.
• Videoconferencing presents a viable method for conducting qualitative research.
• The study addresses the practical application of virtual focus groups.

Purpose of the Study:

• To evaluate the feasibility of conducting virtual focus groups.
• To compare the efficiency and cost-effectiveness of virtual versus face-to-face focus groups.

Main Methods:

• Virtual focus groups were conducted using videoconferencing software.
• A preparatory dry run was performed to familiarize the research team with the technology.
• Moderator responsibilities and participant management in a virtual setting were detailed.

Main Results:

• Virtual focus groups demonstrated cost-effectiveness compared to traditional in-person methods.
• The virtual format offered enhanced flexibility in scheduling and participant recruitment/replacement.
• Moderators effectively led discussions in the remote environment.

Conclusions:

• Conducting virtual focus groups via videoconferencing is a feasible approach for qualitative research.
• This method offers significant time and cost savings over face-to-face focus groups.
• The flexibility and efficiency make virtual focus groups a valuable research tool.