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TikTok: An Emergent Opportunity for Teaching and Learning Science Communication Online.

Abigail G B Radin1, Caitlin J Light1

  • 1First-year Research Immersion Program, Binghamton University, Binghamton, New York, USA.

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Summary

This study introduces a TikTok-based activity to teach effective science communication skills. Students learned to create engaging short videos to explain scientific concepts and research, enhancing digital literacy.

Keywords:
21st century STEMTikTokcourse-based undergraduate research experienceonline learningprofessional skillsscience communicationsocial media

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Area of Science:

  • Science Communication
  • Digital Education

Background:

  • The COVID-19 pandemic and social distancing highlighted the importance of social media for science communication.
  • Effective use of social media platforms is crucial for disseminating scientific information accurately.

Purpose of the Study:

  • To develop and assess an educational activity using TikTok for teaching science communication skills.
  • To model and build 21st-century science communication competencies through a popular social media platform.

Main Methods:

  • An activity was designed utilizing TikTok's short-form video format.
  • Students were taught effective science communication practices via TikTok.
  • Students created TikTok videos to explain basic science concepts, lab techniques, and their research.

Main Results:

  • The approach successfully modeled effective science communication strategies.
  • Students practiced creating informative and engaging content tailored for social media.
  • Best practices for science communication on TikTok were identified.

Conclusions:

  • TikTok can be a valuable tool for science communication education.
  • Engaging students in creating social media content enhances their communication skills.
  • This method offers a novel approach to teaching and learning science communication.