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#OrthoTwitter: social media as an educational tool.
Muhammad Arham Sahu1, Zahrah Goolam-Mahomed1, Simon Fleming2
1University of Birmingham College of Medical and Dental Sciences, Birmingham, UK.
BMJ Simulation & Technology Enhanced Learning
|May 6, 2022
Summary
The hashtag #OrthoTwitter effectively fosters an online community for orthopaedic surgeons, prioritizing educational content over promotional material. This platform facilitates knowledge sharing and professional development within the field.
Area of Science:
- Medical Education
- Social Media in Healthcare
- Orthopaedic Surgery
Background:
- Social media platforms like Twitter offer novel avenues for medical education delivery.
- Orthopaedic surgery content on Twitter presents opportunities for enhanced professional learning and engagement.
Purpose of the Study:
- To analyze the types of content related to orthopaedic surgery shared on Twitter.
- To compare content characteristics between general 'orthopaedic surgery' tweets and those using the '#OrthoTwitter' hashtag.
Main Methods:
- A retrospective search of Twitter data from November 2018 to November 2019 was conducted.
- Tweets were identified using keywords 'orthopaedic surgery,' 'orthopedic surgery,' and the hashtag '#OrthoTwitter'.
- A total of 5243 tweets were analyzed for content type and author category.
Main Results:
- Tweets with general 'orthopaedic surgery' keywords were predominantly promotional (30%) or marketing (21%), with limited educational content (11%).
- Tweets using '#OrthoTwitter' primarily featured educational or research content (44%), with minimal promotional (15%) or marketing content.
- The '#OrthoTwitter' hashtag was predominantly used by orthopaedic surgeons (87%), with minimal contribution from private organizations (2%).
Conclusions:
- Twitter is a significant platform for orthopaedic surgery discussions.
- The '#OrthoTwitter' hashtag effectively cultivates an online community for orthopaedic surgeons.
- This community facilitates the sharing of reliable, educational content among professionals.
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