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The Nexuses Between Social Media Marketing Activities and Consumers' Engagement Behaviour: A Two-Wave Time-Lagged

Yunfeng Shang1, Hina Rehman2, Khalid Mehmood3

  • 1School of Hospitality, Zhejiang Yuexiu University, Shaoxing, China.

Frontiers in Psychology
|May 9, 2022
PubMed

Keywords:
engagement behaviourengagement intentionperceived social media marketing activitiessocial media sales intensitystimulus-organism-response (SOR) framework

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