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Consumer Consciousness in Multisensory Extended Reality

Olivia Petit1, Carlos Velasco2, Qian Janice Wang3

  • 1Kedge Business School, Department of Marketing, Marketing and New Consumption Centre of Excellence, Marseille, France.

Frontiers in Psychology
|May 9, 2022
PubMed

Keywords:
augmented realityconsciousnessconsumer behaviourextended realitymetaversemultisensory experiencevirtual reality

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