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Related Concept Videos

Extrasensory Perception01:23

Extrasensory Perception

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Extrasensory perception, or ESP, suggests the ability to perceive events beyond the conventional senses of sight, hearing, and touch. Parapsychologists, who research ESP and related psychic phenomena, categorize ESP into three main types: precognition, telepathy, and clairvoyance.
Precognition involves foreseeing future events, such as predicting an accident before it happens. An example of precognition could be someone dreaming about a specific event, like a car crash, which then occurs...
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Sensory Perception: Organization of the Somatosensory System01:11

Sensory Perception: Organization of the Somatosensory System

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The somatosensory system is the central and peripheral nervous system component that senses and processes touch, pressure, pain, temperature, and body position or proprioception. The process of sensation takes place at three levels:
The receptor level:
The receptor level is the first stage of sensation. It involves the detection of a stimulus by specialized sensory receptors. The stimulus must arrive within the receptor's receptive field. Next, the receptor converts the energy of the...
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Sensory Modalities01:15

Sensory Modalities

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Sensation typically is the process by which the sensory receptors and sense organs detect stimuli from the internal and external environment and transmit this information to the central nervous system for processing.
General senses refer to the broad category of sensory information detected by receptors in the body and can be further grouped into somatic and visceral senses. Somatic sensations include touch, pressure, temperature, and pain and are essential for navigating our environment and...
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Perception01:28

Perception

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Perception is a fundamental psychological process that enables individuals to organize, interpret, and consciously experience sensory information. This process is crucial for understanding and interacting with the world around us. It includes both bottom-up and top-down processing, each playing a distinct role in how we perceive our environment.
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
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Factors Affecting Perception01:25

Factors Affecting Perception

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Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
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Tactile and Chemical Senses01:27

Tactile and Chemical Senses

374
Tactile senses encompass touch, temperature, and pain, each mediated by specific receptors. Touch receptors detect mechanical energy or pressure against the skin. Sensory fibers from these receptors enter the spinal cord and relay information to the brain stem. Here, most fibers cross over to the opposite side of the brain. The touch information then moves to the thalamus, which projects a map of the body's surface onto the somatosensory areas of the parietal lobes in the cerebral cortex.
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Evaluating Usability Aspects of a Mixed Reality Solution for Immersive Analytics in Industry 4.0 Scenarios
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Consumer Consciousness in Multisensory Extended Reality.

Olivia Petit1, Carlos Velasco2, Qian Janice Wang3

  • 1Kedge Business School, Department of Marketing, Marketing and New Consumption Centre of Excellence, Marseille, France.

Frontiers in Psychology
|May 9, 2022
PubMed
Summary

Augmented Reality (AR) and Virtual Reality (VR) technologies alter sensory experiences, impacting consumer consciousness and behavior. This research explores how manipulating the human sensorium influences consumer judgments and actions.

Keywords:
augmented realityconsciousnessconsumer behaviourextended realitymetaversemultisensory experiencevirtual reality

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Area of Science:

  • Cognitive Science
  • Human-Computer Interaction
  • Consumer Psychology

Background:

  • The reality-virtuality continuum spans real-world to virtual environments, involving complex sensory integration.
  • Stimulating senses through diverse inputs can influence consumer consciousness, judgments, and behaviors.

Purpose of the Study:

  • To explore how Augmented Reality (AR) and Virtual Reality (VR) technologies affect consumer consciousness.
  • To examine the impact of AR and VR on consumer behavior by modifying the human sensorium.
  • To identify avenues for future research on technology-mediated sensory experiences and consumer actions.

Main Methods:

  • Perspective paper analyzing the interplay between sensory input, consciousness, and consumer behavior.
  • Conceptual framework discussing the role of AR and VR in altering the human sensorium.
  • Review of existing literature on sensory integration, consciousness, and technology's influence on behavior.

Main Results:

  • AR and VR technologies can significantly alter sensory inputs, leading to modified states of consumer consciousness.
  • Changes in consciousness induced by AR/VR can directly influence consumer judgments, decision-making, and purchasing behaviors.
  • The manipulation of the human sensorium presents novel opportunities for understanding and shaping consumer responses.

Conclusions:

  • Technologies like AR and VR offer powerful tools for modulating consumer consciousness and behavior.
  • Understanding the psychological impact of altered sensory experiences is crucial for marketers and researchers.
  • Further empirical research is needed to fully elucidate the mechanisms and implications of AR/VR on consumer actions.