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Medical Tourism in Tripura: Issues & Opportunities
Debarshi Mukherjee1, Soumen Mukherjee2, Waikhom Somraj Singh2,3
1Department of Business Management, Tripura University (A Central University) Suryamaninagar, Agartala, Tripura, India.
Abstract:
Medical tourism in India has an immense scope, primarily due to the unavailability or inaccessibility of medical treatment in border areas of native countries, such as Bangladesh and Myanmar. Also, the significantly low cost of complex surgery and highly skilled doctors are the most significant factors for driving tourism in India. Thus, there is a vast scope for entrepreneurship in this area. On the other hand, it is being covered by lush forests, lakes, and hills. This study aims to develop a model to increase the population of outbound or international patients and their families for medical services. Tripura, being topographically easily accessible for patients from Bangladesh and Myanmar, can be commuted within hours. The study was cross-sectional, and a purposive sampling technique was used. The data was collected using a 5-point rating scale specifically constructed to understand the factors enhancing medical tourism. Various hospitals that provide medical services to domestic (other states in India) & international clients, tourism agencies, and relevant sources have contributed to this study.
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