The role of pediatricians in social media: digital identity. Good practice recommendations

The digital revolution resulting from the emergence of the Web 2.0 and the arrival of social media have changed how human beings communicate, and the physicianpatient relationship is not an exception to this new environment. The origin of a digital identity is critical for our participation in social media as social communicators, but digital professionalism should be framed within good practice recommendations with well-defined legal and ethical outlines. The objective of this article is to provide tools for the adequate use of social media and digital presence, taking the protection of personal image and disseminated information into consideration.