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Related Experiment Video

Updated: Sep 23, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Evaluating Cigarette Pack Insert Messages with Tips to Quit.

Emily E Loud1, Victoria C Lambert1, Norman Porticella2

  • 1Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC.

Tobacco Regulatory Science
|May 13, 2022
PubMed
Summary
This summary is machine-generated.

US smokers found messages from the US Food and Drug Administration's (FDA) Every Try Counts (ETC) campaign more effective than Canadian pack insert messages for smoking cessation. These findings suggest the FDA should consider using pack inserts to promote quitting.

Keywords:
health policysmoking cessationtobacco control

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Area of Science:

  • Public Health
  • Health Communication
  • Tobacco Control

Background:

  • Canada uniquely employs cigarette pack inserts for delivering health messages and smoking cessation tips.
  • The US Food and Drug Administration's (FDA) Every Try Counts (ETC) campaign also focuses on smoking cessation strategies.

Purpose of the Study:

  • To evaluate US adult smokers' perceptions of the effectiveness of Canadian pack insert messages compared to FDA's ETC campaign messages.
  • To assess how message format and imagery influence perceived effectiveness for smoking cessation.

Main Methods:

  • Recruited 524 US adult smokers from an online panel.
  • Participants rated 8 insert messages (4 Canadian-based, 4 ETC-based) presented with either a person or symbolic image.
  • Paired t-tests analyzed perceived effectiveness (PE) across message types, image types, and quit intentions.

Main Results:

  • ETC-based messages were rated significantly more effective than Canadian messages.
  • Perceived effectiveness did not differ significantly based on image type (person vs. symbolic).
  • Quit intentions did not significantly alter the preference for ETC messages.

Conclusions:

  • US smokers perceive FDA's ETC messages as more effective for smoking cessation than Canada's current pack insert messages.
  • The FDA possesses the regulatory authority to utilize pack inserts for public health communication.
  • Implementing pack inserts could be a viable strategy for the FDA to enhance smoking cessation efforts in the US.