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A recipe for success? Sustaining creativity among first-time creative producers.

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Winning an award for initial creative work can discourage future novelty production. This occurs because award winners fear damaging their creative identity with subsequent work, hindering sustained creativity.

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Area of Science:

  • Psychology
  • Creativity Studies
  • Behavioral Economics

Background:

  • Sustaining creativity and repeat production of novel work is challenging for many individuals.
  • First-time producers of novel work may face unique psychological barriers to continued creative output.

Purpose of the Study:

  • To identify conditions influencing repeat novelty production among first-time creators.
  • To investigate the psychological mechanisms underlying the decision to pursue follow-up creative work.
  • To examine the impact of external recognition on sustained creativity.

Main Methods:

  • Theoretical modeling of novelty production and creative identity.
  • Archival study of first-time cookbook authors in the UK.
  • Two experimental studies to test the theoretical model.

Main Results:

  • A first novel production, especially when awarded, can decrease the likelihood of a second production.
  • Award winners experience a heightened threat to their creative identity when considering follow-up work.
  • The erosion of creative identity is a key psychological mechanism explaining reduced follow-up production.

Conclusions:

  • External recognition for novel work can paradoxically inhibit future creative endeavors.
  • Understanding the psychological impact of awards is crucial for fostering sustained creativity.
  • Findings offer insights into why some creators discontinue their innovative efforts.