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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Gregory Mitchell1, Philip E Tetlock2
1University of Virginia, School of Law, Charlottesville, VA 22903, USAgreg.mitchell@law.virginia.edu; https://www.law.virginia.edu/faculty/profile/pgm6u/1191856.
Social psychology must prioritize construct and external validity alongside internal validity. This focus is crucial for developing theories that are replicable and applicable to real-world social issues.
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