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The relationship between structural characteristics and gambling behaviour: An online gambling player tracking study
Michael Auer1, Mark D Griffiths2
1neccton GmbH, Davidgasse 5, 7052, Muellendorf, Austria.
Journal of Gambling Studies
|May 13, 2022
Summary
Game design features, like event frequency, significantly influence how many games gamblers play online. However, these characteristics explain less variance in the number of bets placed, suggesting other factors are more dominant for betting behavior.
Area of Science:
- Psychology
- Behavioral Science
- Gambling Studies
Background:
- Structural characteristics of gambling games are linked to problematic gambling development.
- Factors like game speed, frequency, and individual susceptibility are key.
- The impact of these characteristics in online gambling remains understudied.
Purpose of the Study:
- To investigate the association between structural characteristics and online gambling behavior.
- To analyze data from actual gamblers in an ecologically valid setting.
- To identify which game features most influence gambling session metrics.
Main Methods:
- Utilized data from a large European online gambling operator (763,490 sessions, 43,731 players).
- Employed a machine learning tree-based algorithm to analyze structural characteristics and session metrics.
- Examined data from November 2020 to April 2021 across Germany, Austria, UK, Poland, and Slovenia.
Main Results:
- Structural characteristics and session metrics explained 26% of the variance in the number of games played per session.
- Game structural characteristics alone explained only 7.7% of the variance in the number of bets placed per session.
- Event frequency was the most influential structural characteristic for games played, followed by maximum win amount.
Conclusions:
- Game structural characteristics, particularly event frequency, play a significant role in the volume of online gambling activity (games played).
- These characteristics have a comparatively weaker influence on the frequency of betting behavior.
- Further research is needed to understand the multifaceted drivers of online gambling behavior.
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