Integration Path Analysis of Traditional Media and New Media Based on Internet of Things Data Mining

With the development of information technology, the influence of traditional media is weakening day by day. In view of this, based on the Internet of things data mining technology, this study improves the k-means algorithm, and designs a new media precision marketing system, which combines new media with traditional media and provides a new marketing model for traditional media. The results show that the accuracy of the improved k-means algorithm finally reaches about 93%, which is much higher than that of similar algorithms. It can be seen that the improved k-means algorithm has better performance. In the application experiment, this study can effectively find the new media activities with the highest user preference, and the impact of the two websites' application of precision marketing system on users has also increased. It can be seen that the precision marketing system designed this time is more effective.