Distinctive roles of mPFC subregions in forming impressions and guiding social interaction based on others' social behaviour

People can quickly form impressions of others from their social behaviour, which can guide their future social interactions. This study investigated how the type and timing of others' social decisions affect the impression formation and social interactions. In each trial, participants watched a responder's decision in an ultimatum game, decided whether to choose the responder as their next partner for proposer or responder and reported the perceived warmth, competence and likability of the responder. Participants preferred responders who accepted (i.e. accepters) unfair offers for the responder and those who rejected (i.e. rejecters) unfair offers for the proposer in their next ultimatum game, and the rostral medial prefrontal cortex (mPFC) activity encoded such a strategic context-dependent valuation when choosing partners. Slow rejecters were perceived as warmer than fast rejecters, which was mirrored by the anterior mid-cingulate cortex activity when watching others' decisions, possibly detecting and resolving conflicting impressions. Finally, those who perceived accepters vs rejecters as warmer showed higher ventral mPFC responses to accepters vs rejecters when choosing a partner, regardless of the context. The present study suggests that distinctive subregions of the mPFC may be differentially involved in forming impressions and guiding social interactions with others based on their social behaviours.