Related Experiment Video
Updated: Sep 22, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Neuroanatomical substrates of maximizing tendency in decision-making: a voxel-based morphometric study
Hanqi Zhang1,2, Shiyu Wei3, Yajie Wang3
1School of Economics and Management, South China Normal University, 510006, Guangzhou, China.
Maximizing tendency, the drive to find the best option, varies across individuals. Brain imaging reveals gray matter volume in the right inferior frontal gyrus, insula, and cerebellum predicts this maximizing behavior.
Area of Science:
- Neuroscience
- Decision Science
- Psychology
Background:
- Maximizing tendency, seeking the best option, is a key decision-making trait.
- While beneficial, it's linked to lower well-being and varies significantly across populations.
- Neuroanatomical underpinnings of this variation are not well understood.
Purpose of the Study:
- To investigate the relationship between maximizing tendency and brain structure.
- To identify specific brain regions associated with individual differences in maximizing behavior.
Main Methods:
- Utilized a 13-item Maximization Scale to measure maximizing tendency.
- Employed magnetic resonance imaging (MRI) and voxel-based morphometry (VBM) on 69 healthy adults.
- Conducted univariate and multivariate pattern analysis (MVPA) to correlate gray matter volume (GMV) with maximizing scores.
Main Results:
- Univariate analysis found no significant association between whole-brain GMV and maximizing tendency.
- Multivariate pattern analysis (MVPA) successfully predicted maximizing tendency using GMVs.
- Key predictive regions included the right inferior frontal gyrus (IFG), right insula, and right cerebellum.
Conclusions:
- Maximizing tendency is associated with specific neuroanatomical characteristics.
- The morphological features of the right IFG, insula, and cerebellum play a critical role in this decision-making trait.
- These findings highlight the importance of cortical-subcortical circuitry in understanding individual differences in maximization.
More Related Videos
07:42An Automated T-maze Based Apparatus and Protocol for Analyzing Delay- and Effort-based Decision Making in Free Moving Rodents
Published on: August 2, 2018
06:26Meta-analysis of Voxel-Based Neuroimaging Studies using Seed-based d Mapping with Permutation of Subject Images SDM-PSI
Published on: November 27, 2019
Related Concept Videos
Brain Imaging
These technologies include computerized axial tomography (CAT or CT scans), positron-emission tomography (PET scans), magnetic resonance imaging (MRI), functional magnetic resonance imaging (fMRI), and Transcranial Magnetic...
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...