An Inclusive Entrepreneurial Path Model Based on Rural Digital Entrepreneurship Data in Zhejiang Province Using...

The main strategic direction of promoting rural revitalization is to achieve high-quality rural development, maintain the dominant position of farmers, and promote common prosperity of farmers. In recent years, the sustainable development of economy has raised farmers' awareness of starting their own businesses, and their entrepreneurial enthusiasm has been heating up. Based on the empirical survey data of typical rural areas in the Zhejiang Province and structural equation model analysis technology, this paper makes an empirical analysis of the relationship among network embeddedness, entrepreneurial resources, and entrepreneurial ability. The results show that knowledge resources have a significant negative impact on farmers' inclusive entrepreneurial behavior. The dual embedment of social network and industrial network has a significant positive impact on migrant workers' access to knowledge resources and operational resources needed for entrepreneurship, and the entrepreneurial ability of migrant workers mainly depends on operational resources. Under the background of common prosperity, we should continue to implement the policy of supporting farmers' inclusive entrepreneurship and encouraging industrial and commercial capital to enter rural areas, and at the same time, provide rural areas with agricultural knowledge, agricultural skills, and market guidance to promote employment.