Motivations underpinning honeybee management practices: A Q methodology study with UK beekeepers

Beekeepers are central to pollinator health. For policymakers and beekeeping organisations to develop widely accepted strategies to sustain honeybee populations alongside wild pollinators, a structured understanding of beekeeper motivations is essential. UK beekeepers are increasing in number, with diverse management styles despite calls for coordinated practice to manage honeybee health. Our Q methodology study in Cornwall, UK, indicated five beekeeping perspectives; conventional hobbyists, natural beekeepers, black bee farmers, new-conventional hobbyists and pragmatic bee farmers. Motivations can be shared across perspectives but trade-offs (notably between economic, social responsibility and ideological motivations) result in differing practices, some of which counter 'official' UK advice and may have implications for pollinator health and competition. Honeybee conservation emerged as a key motivator behind non-conventional practices, but wild pollinator conservation was not prioritised by most beekeepers in practice. Q methodology has the potential to facilitate non-hierarchical collaboration and conceptualisation of sustainable beekeeping, moving towards co-production of knowledge to influence policy.