A decision-making method for planning exhibitions in arts organizations: A case study of CaixaForum Barcelona

Museum directors play a fundamental role in the management of arts institutions, and they need to constantly adapt to the changes and requirements of the society. Questions have been raised about how decisions are made in museums, and if any specific method exists to analyze and select exhibitions for a complete annual program. Interviews conducted with several directors and experts have confirmed that, in general, the decision-making process within cultural institutions is intuitive and based on the experience and subjectivity of the director, who has an artistic background but sometimes lacks experience in arts management. In order to address this subject, this study applied the Multi-Attribute Utility Theory (MAUT) to CaixaForum Barcelona, an important cultural institution in Spain, and analyzed the decision-making process followed while selecting artists and topics for a temporary exhibition. This research contributes to a new decision-making method and the improvement of exhibition scheduling in arts organizations.