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Published on: June 29, 2019
Well-designed medical pictograms accelerate search
Ester Reijnen1, Lea Laasner Vogt1, Jan P Fiechter1
1ZHAW Zurich University of Applied Sciences, School of Applied Psychology, Pfingstweidstrasse 96, CH-8037, Zürich, Switzerland.
Newly designed pharmaceutical pictograms improve search efficiency compared to existing types. These new designs require fewer attentional resources, potentially enhancing patient adherence to medication instructions.
Area of Science:
- Pharmaceutical Sciences
- Human Factors Engineering
- Cognitive Psychology
Background:
- Effective communication of medical instructions is crucial for patient safety and adherence.
- Current pharmaceutical pictograms vary in design and may impact search efficiency.
- Optimizing pictogram design can potentially reduce medication errors and improve health outcomes.
Purpose of the Study:
- To compare the search efficiency of newly designed pharmaceutical pictograms against existing certified types.
- To evaluate the influence of pictogram design (with/without context) on search performance.
- To investigate the interaction between memory size and set size on pictogram search efficiency.
Main Methods:
- A study involving 30 participants searching 1,090 fictitious medical shelves for specific boxes.
- Comparison of reaction times for identifying boxes with newly designed pictograms (with and without context) versus existing pictograms.
- Factorial analyses were conducted on reaction time data, considering memory size and set size.
Main Results:
- Newly designed pharmaceutical pictograms demonstrated significantly higher search efficiency compared to existing types.
- Reaction time x set size slopes were flatter for new pictogram designs, indicating faster searches.
- The effect of set size on search efficiency was amplified with larger memory sizes, irrespective of pictogram type.
Conclusions:
- The novel pharmaceutical pictogram designs enhance search efficiency by requiring fewer attentional resources.
- These optimized pictograms hold promise for improving patient adherence to medication regimens.
- Further research into pictogram design can lead to enhanced patient safety and treatment effectiveness.
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