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"'The scientific method' doesn't leave you".

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The Covid communicators.

Timandra Harkness1

  • 1Presenter, writer and comedian. Her BBC Radio 4 documentaries include Five Knots and Steelmanning, and she is the author of the book Big Data: Does Size Matter?

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Covid-19 communicators faced the challenge of explaining pandemic data to the public. This involved statisticians, epidemiologists, and journalists sharing their experiences in data interpretation and public outreach.

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Area of Science:

  • Public Health Communication
  • Data Science and Epidemiology

Background:

  • The onset of the Covid-19 pandemic necessitated clear communication of complex data to the public.
  • Professionals like statisticians, epidemiologists, and journalists became crucial in interpreting and disseminating information.

Purpose of the Study:

  • To explore the experiences of individuals who became key communicators during the Covid-19 pandemic.
  • To understand the challenges and strategies involved in translating scientific data for public consumption.

Main Methods:

  • Qualitative interviews with three key figures in Covid-19 communication.
  • Analysis of personal experiences in data interpretation and public engagement.

Main Results:

  • Communicators faced challenges in simplifying complex epidemiological data.
  • Effective communication strategies involved tailoring information for diverse audiences.
  • Building public trust was a significant aspect of their roles.

Conclusions:

  • The role of data communicators was vital during the pandemic.
  • Effective public health communication requires interdisciplinary collaboration and accessible data translation.
  • Lessons learned can inform future crisis communication strategies.