Perception of the Communication Campaign for @choum a Symptom Reporting App: Insights from Semi Structured Interviews

As an attempt to identify cluster of spread of COVID, we have developed the @choum functionality enabling individuals to signal when they perceived COVID-19 symptoms. The associated communication campaign did not encounter the expected success and only a limited amount of person did download the app. As an attempt to understand the barriers of use we have recruited a sample of general population to perform semi structured interview. Interview transcripts were analyzed using thematic analysis. Results highlight 3 profiles, engaged, critics and disengaged. We observe that these 3 profiles have different perception of the communication campaign, engaged participants being much more convinced by its message whereas disengaged people lack strongly of trust. This study helped us to identify what messages must be emphasized in order to attract critic people that may be convinced to use the tool.