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Orthopaedic Residency Applicants' Perspective on Program-Based Social Media.

Joseph C Brinkman1, David G Deckey1, Sailesh V Tummala1

  • 1Department of Orthopaedic Surgery, Mayo Clinic Arizona, Phoenix, Arizona.

JB & JS Open Access
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Social media significantly impacts orthopaedic surgery residency applications, with Instagram being a primary resource for many applicants. Most applicants find social media positively influences their program perception, highlighting its value for recruitment.

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Area of Science:

  • Medical Education
  • Orthopaedic Surgery
  • Digital Health

Background:

  • Social media and online platforms are increasingly utilized in graduate medical education.
  • Orthopaedic surgery residency programs use social media for applicant engagement and education.
  • The specific impact of social media on orthopaedic surgery residency applicants is not well-understood.

Purpose of the Study:

  • To investigate the role and impact of social media on orthopaedic surgery residency applicants.
  • To understand how applicants utilize social media in their residency research process.

Main Methods:

  • An optional online survey was distributed to orthopaedic surgery residency applicants during the 2020-2021 cycle.
  • Data was collected from 650 out of 812 (80%) orthopaedic surgery applicants.

Main Results:

  • Social media is widely accessed by applicants, with Instagram being the most popular platform (61.9%).
  • Nearly a third (28.7%) of applicants use Instagram as their primary resource for researching residency programs.
  • A majority (66.9%) believe social media effectively informs and interacts with applicants, with 60.6% reporting a positive impact on their program perception.

Conclusions:

  • Social media plays a substantial and growing role in the orthopaedic surgery residency application process.
  • Programs can leverage social media to effectively engage and inform prospective applicants, enhancing program transparency and culture.
  • Investing in social media presence is a valuable recruitment strategy for orthopaedic surgery programs.