Moral Foundational Framing and Its Impact on Attitudes and Behaviours

This preregistered, randomized controlled experiment attempts to distil the effects of Moral Foundational Framing on attitudes and behaviours towards refugees in the UK. First, moral foundations were found to robustly predict both attitudes and behaviours practised towards refugees. Next, a degree of support was found for the effectiveness of moral foundational framing in adjusting attitudes, but not behaviour, toward refugees in the UK. Individuals who scored highly on certain morals were susceptible to influence by moral foundational framing, but not always in ways that may have been expected. We conclude that the robust relationship found between moral foundations and attitudes towards refugees stresses the importance of actively shaping moral foundations. This notion is strengthened by the comparatively less robust effects of framing. Findings could be used to inform the practice of individuals interested in influencing opinion and behaviour, particularly in support of refugee acceptance.