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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Davide Marelli1, Simone Bianco1, Gianluigi Ciocca1
1Department of Informatics, Systems and Communication, University of Milano-Bicocca, Viale Sarca 336, 20126 Milano, Italy.
This study introduces an advanced augmented reality eyewear virtual try-on system using deep learning and 3D face reconstruction. The markerless application provides realistic fit estimation and achieved high user satisfaction in usability testing.
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