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Exploring Data Integrity of Dual-Channel Supply Chain Using Blockchain Technology.
1School of Business, Macau University of Science and Technology, Taipa 999078, Macau.
Computational Intelligence and Neuroscience
|May 31, 2022
Summary
Blockchain technology enhances dual-channel supply chain data integrity and coordination, reducing circulation costs. Price coordination mechanisms improve retailer revenue and overall system profit, especially for fresh agricultural products.
Area of Science:
- Supply Chain Management
- Information Systems
- Agricultural Economics
Background:
- Information asymmetry and delayed communication complicate product circulation, increasing costs.
- Blockchain technology offers a solution for data integrity in dual-channel supply chains.
- Dual-channel supply chains, particularly for fresh agricultural products, face coordination challenges.
Purpose of the Study:
- To investigate blockchain's role in ensuring data integrity within dual-channel supply chains.
- To analyze the impact of different decision-making modes on online and offline sales prices.
- To develop and evaluate sales strategies and coordination mechanisms for fresh agricultural product supply chains.
Main Methods:
- Constructing a benchmark model for dual-channel supply chains with risk-neutral retailers and suppliers.
- Applying blockchain technology for coordinated data management.
- Utilizing inverse methods to determine profit distribution within the supply chain model.
- Simulating sales strategies, including price discounts and compensation mechanisms.
Main Results:
- Price discount strategies significantly increase retailer revenue and total system revenue.
- Price coordination mechanisms improve retailer profits when compensation costs are moderate (1,000-3,000), but may decrease supplier profits.
- Higher compensation costs (7,000-9,000) benefit supplier profits, potentially at the expense of retailer profits.
- The proposed model effectively alleviates profit conflicts and the double marginal effect between sales channels.
Conclusions:
- Blockchain technology is crucial for enhancing data integrity and coordination in dual-channel supply chains.
- Price coordination mechanisms can effectively manage channel conflicts and optimize profits, with outcomes dependent on compensation cost levels.
- The study provides valuable insights into optimizing dual-channel supply chain strategies for fresh agricultural products.
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