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Using Informational Connectivity to Measure the Synchronous Emergence of fMRI Multi-voxel Information Across Time
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New connectivity in the fragmented world.

Yadong Luo1,2

  • 1Department of Management, Miami Herbert Business School, University of Miami, Coral Gables, FL 33146 USA.

Journal of International Business Studies
|May 31, 2022
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Summary

Digital connectivity is essential for international businesses navigating a fragmented world. It enhances resilience and adaptability amidst disruptions, offering new research avenues.

Keywords:
IB theorydigitizationglobal connectivitypandemicstrategic resilience

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Area of Science:

  • International Business
  • Digital Transformation
  • Global Strategy

Background:

  • The contemporary global landscape is characterized by fragmentation, disruptions, and adversities.
  • Digital connectivity has emerged as a crucial element for international businesses to manage these challenges.
  • This necessitates an expansion of the international business (IB) research agenda.

Discussion:

  • This article examines the conceptual components and theoretical underpinnings of digital connectivity in IB.
  • It explores the broad implications of this connectivity for the future of international business research.
  • The study analyzes how multinational enterprises (MNEs) utilize digital connectivity to enhance their competitive vitality and adaptability.

Key Insights:

  • Digital connectivity is a defining feature of the new era of international business.
  • MNEs can leverage digital connectivity to build resilience and adaptability in uncertain global markets.
  • Digital strategies are vital for improving cross-border resilience.

Outlook:

  • Future research should explore the multifaceted implications of digital connectivity in IB.
  • Investigating digital solutions for enhancing cross-border resilience is recommended.
  • Potential steps for integrating digital connectivity into IB frameworks are suggested.