Jove
Visualize
Contact Us

Related Concept Videos

Deindividuation00:57

Deindividuation

27.5K
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
27.5K
Social Proof00:52

Social Proof

28.8K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
28.8K
Stereotype Content Model02:16

Stereotype Content Model

14.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.9K
Social Identity01:29

Social Identity

14
Social identity constitutes a significant aspect of an individual’s self-concept, shaped by membership in various social groups, including gender, nationality, ethnicity, sexual orientation, and political affiliation. Individuals associate specific traits with particular social groups, leading to internalization of these traits. For example, musicians are often perceived as creative, while women are frequently associated with nurturing tendencies. Once individuals identify with a...
14
Halo Effect01:27

Halo Effect

6
The halo effect is a cognitive bias in which an individual's overall impression influences judgments about their specific traits. This psychological phenomenon leads people to associate positive characteristics with those they perceive as generally good and negative characteristics with those they view as bad. This effect is particularly influential in social perception, professional evaluations, and decision-making processes.The Psychological Basis of the Halo EffectThe halo effect is rooted...
6
Factorial Design02:01

Factorial Design

13.3K
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
13.3K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Segmenting Older Adults by Their Acceptance of Digital Health Care Devices: Cross-Sectional Study Using the Augmented Technology Acceptance Model and K-Means Clustering.

JMIR formative research·2026
Same author

Typing of <i>Yersinia pestis</i> in Challenging Forensic Samples Through Targeted Next-Generation Sequencing of Multilocus Variable Number Tandem Repeat Regions.

Microorganisms·2025
Same author

Health-related physical fitness and blood pressure in people with intellectual disabilities in Korea.

Scientific reports·2024
Same author

Editorial: Is the singularity near? Causal inference in sport consumer behavior research.

Frontiers in psychology·2023
Same author

Investigating functional fitness of older adults in Korea in the period 2013-2018.

Scientific reports·2022
Same author

Editorial: Adopting New Technologies in Sports Marketing.

Frontiers in sports and active living·2021
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Video

Updated: Sep 21, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

7.0K

Relationship Between Team Identification and Consumption Behaviors: Using a Meta-Analysis.

Hyungil Kwon1, Do Young Pyun2, Seung Hyun Lim2

  • 1Department of Physical Education, Chung-Ang University, Seoul, South Korea.

Frontiers in Psychology
|June 1, 2022
PubMed
Summary

Team identification significantly influences fans' intentions to attend games and buy merchandise. This research confirms its predictive power for sport consumption behaviors, offering marketing insights.

Keywords:
intention to attend sport gamesintention to purchase licensed merchandisemeta-analysissport consumptionteam identification

More Related Videos

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

11.5K
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.4K

Related Experiment Videos

Last Updated: Sep 21, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

7.0K
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

11.5K
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.4K

Area of Science:

  • Sports Marketing
  • Consumer Behavior
  • Social Psychology

Background:

  • Team identification is a key psychological construct in sports.
  • Understanding its impact on fan behavior is crucial for sports organizations.
  • Previous research suggests a link between identification and consumption, but a synthesized analysis is needed.

Purpose of the Study:

  • To conduct a comprehensive literature review and meta-analysis on team identification.
  • To examine the relationship between team identification and intention to attend games.
  • To investigate the relationship between team identification and intention to purchase licensed merchandise.

Main Methods:

  • Systematic literature search across electronic databases (e.g., SPORTDiscus).
  • Inclusion criteria applied to select relevant studies.
  • Meta-analysis using a random-effect model to synthesize findings.
  • Publication bias assessed using funnel plots and Egger's test.

Main Results:

  • A medium-large effect size (0.39) was found for team identification and intention to attend games.
  • A medium-large effect size (0.42) was found for team identification and intention to purchase licensed merchandise.
  • Team identification demonstrated significant predictive power for sport consumption behaviors.

Conclusions:

  • Team identification is a strong predictor of fan behavior in attending games and purchasing merchandise.
  • Sports marketers can leverage team identification to drive consumer behavior and achieve marketing objectives.
  • Further research could explore moderating factors influencing this relationship.