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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
1Faculty of Economics and Business, Goethe University, Theodor-W.-Adorno-Platz 3, Frankfurt am Main 60323, Germany.
The threat of pandemics significantly impacts financial decisions. Understanding this link between health risks and market behavior is crucial for optimal investment strategies and financial planning.
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