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A cash lottery increases voter turnout
Raymond J La Raja1, Brian F Schaffner2
1Department of Political Science, University of Massachusetts Amherst, Amherst, Massachusetts, United States of America.
Offering lottery prizes significantly boosted student voting in low turnout elections. This strategy, using extrinsic rewards, was particularly effective for students from lower socio-economic backgrounds, suggesting a new approach to increasing civic participation.
Area of Science:
- Political Science
- Behavioral Economics
- Experimental Social Science
Background:
- Traditional voter turnout reforms focus on reducing participation costs or enhancing civic duty appeals, yielding limited success.
- The potential impact of extrinsic rewards on political participation remains underexplored in academic research.
Purpose of the Study:
- To investigate the effectiveness of extrinsic rewards, specifically lottery incentives, in encouraging voter turnout among undergraduate students.
- To determine if lottery incentives can significantly increase participation in low-turnout elections.
Main Methods:
- A field experiment was conducted during a student government election at a major public university.
- Undergraduate students were offered lottery prizes as an incentive to vote.
- Voting behavior was compared between a control group and an experimental group receiving the lottery incentive.
Main Results:
- Extrinsic rewards, in the form of lottery prizes, significantly increased voter turnout.
- The impact of lottery incentives on voting was particularly pronounced among students from lower socio-economic status backgrounds.
- The findings suggest lottery incentives are a viable strategy for boosting participation in elections with historically low turnout.
Conclusions:
- Lottery incentives can be an effective tool for increasing voter turnout, especially in contexts with low participation rates.
- The study highlights the differential impact of extrinsic rewards across socio-economic groups, suggesting targeted interventions may be beneficial.
- Future research could explore the long-term effects and scalability of using extrinsic rewards to promote civic engagement.
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