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Effects on the Affect Misattribution Procedure are strongly moderated by influence awareness
Sean Hughes1, Jamie Cummins2, Ian Hussey3
1Ghent University, Belgium, Germany. sean.hughes@ugent.be.
Behavior Research Methods
|June 10, 2022
Summary
The Affect Misattribution Procedure (AMP) is not as implicit as assumed. Awareness of influence, not unawareness, drives AMP effects, challenging its use in psychological science.
Area of Science:
- Psychological science
- Social psychology
- Cognitive psychology
Background:
- The Affect Misattribution Procedure (AMP) is widely used to measure implicit attitudes and biases.
- A core assumption of AMP is that it operates without conscious awareness of the prime's influence.
Purpose of the Study:
- To reexamine the 'implicitness' of AMP effects, specifically the extent to which individuals are unaware of the prime's influence on their evaluations.
- To investigate the role of influence awareness in moderating AMP effects and their predictive validity.
Main Methods:
- Conducted eight preregistered studies with 1603 participants.
- Performed meta-analyses to synthesize findings across studies.
- Examined individual differences in influence awareness and its consistency across different attitude domains.
Main Results:
- AMP effects and their predictive validity are significantly moderated by trials where individuals are aware of the prime's influence.
- High rates of influence awareness, both within and between individuals, were observed.
- An individual's rate of influence awareness on one AMP task predicted performance on a different, earlier AMP task.
Conclusions:
- AMP effects are not consistently implicit as previously claimed.
- The findings challenge the theoretical underpinnings and practical applications of the AMP procedure.
- Implications for interpreting past findings and future research directions using AMP are discussed.
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