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A multilevel, multi-mode framework for standardization in digital B2B platform eco-systems in international cargo
1Chair of Management and Logistics, Technical University of Darmstadt, Hochschulstraße 1, 64289 Darmstadt, Germany.
Electronic Markets
|June 14, 2022
Summary
Standardization in business-to-business (B2B) digital platforms is crucial for balancing stability and flexibility. This study identifies key factors influencing standardization modes and adoption within B2B platform ecosystems.
Area of Science:
- Information Systems
- Business Management
- Supply Chain Management
Background:
- Digital platform ecosystems require balancing stability and flexibility.
- Limited understanding exists regarding factors influencing standardization in business-to-business (B2B) digital platforms.
Purpose of the Study:
- To investigate factors affecting standardization mode and standard adoption in B2B digital platform ecosystems.
- To identify critical factors influencing standardization processes within specific industry contexts.
Main Methods:
- A multiple case study approach was employed.
- Data was collected through 19 interviews within the cargo transportation and seaport ecosystem.
- A systematic coding procedure was used to analyze the data.
Main Results:
- Twenty-four factors influencing standardization were identified and clustered into four themes.
- Standard characteristics emerged as the most significant theme.
- Standardization was confirmed as a dynamic and interconnected process with varying factor controllability.
Conclusions:
- Standardization in B2B digital platforms is a complex, dynamic process influenced by multiple interdependent factors.
- Understanding these factors is essential for effective platform governance and innovation.
- Future research should explore the interdependencies and controllability of identified standardization factors.
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