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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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The Boseman Effect: A Missed Opportunity?

Aaron Kahlam1, Salil Chowdhury1, Jasneel Kahlam2

  • 1Internal Medicine, Rutgers New Jersey Medical School, Newark, USA.

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PubMed
Summary

Public interest in colon cancer surged following Chadwick Boseman's death, but colonoscopy searches did not. This highlights a missed opportunity for patient education on this disease.

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colonic neoplasmsearly detection of cancerinternet usepatient education (topic)public health

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Area of Science:

  • Public Health
  • Health Communication
  • Digital Epidemiology

Background:

  • Celebrity influence significantly impacts public health awareness and behaviors.
  • The COVID-19 pandemic altered healthcare-seeking behaviors and public interest in various health topics.
  • Chadwick Boseman's public battle and death from colon cancer brought attention to the disease.

Purpose of the Study:

  • To analyze trends in public interest for colon cancer and related search terms during a specific 15-month period.
  • To assess the impact of Chadwick Boseman's death on colon cancer-related online searches.
  • To evaluate public interest in colonoscopy and alternative screening methods in relation to the pandemic and celebrity death.

Main Methods:

  • Utilized Google Trends data for search histories in the United States from January 1, 2020, to April 30, 2021.
  • Analyzed relative search volume (RSV) for "colon cancer", "colonoscopy", "Cologuard", and "virtual colonoscopy".
  • Employed one-way ANOVAs to compare search volumes across four eight-week blocks.

Main Results:

  • Search volume for "colon cancer" significantly increased in the eight weeks following Chadwick Boseman's death (p=0.00).
  • Search volume for "colonoscopy" returned to pre-pandemic levels around the time of Boseman's death (p=0.95) without a similar spike.
  • A discrepancy was observed between the surge in "colon cancer" searches and the stable interest in "colonoscopy".

Conclusions:

  • The peak in colon cancer searches directly correlated with Chadwick Boseman's death in August 2020.
  • Colonoscopy interest declined during the pandemic and did not experience a significant rise concurrent with increased colon cancer awareness.
  • The study identifies a missed opportunity for public health education regarding colon cancer screening despite heightened public attention.