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David Gladines, Pierre-André Bonnet, Axelle Durocher

    Sante Publique (Vandoeuvre-Les-Nancy, France)
    |June 20, 2022
    PubMed
    Summary

    General practitioners show low interest and control over their online reputation, despite being impacted by it. Many physicians desire more information on managing their internet presence and online reviews.

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    Area of Science:

    • Medical Informatics
    • Digital Health
    • Healthcare Management

    Background:

    • E-reputation significantly influences various sectors, including healthcare.
    • Understanding physicians' perspectives on their online reputation is crucial in the digital age.

    Purpose of the Study:

    • To assess general practitioners' interest in their e-reputation.
    • To analyze the availability of e-reputation data for physicians in the PACA region.
    • To identify factors influencing physicians' interest and perceived control over their online reputation.

    Main Methods:

    • A descriptive study involving 240 randomly selected physicians.
    • Data collection via self-administered questionnaires and direct online data gathering.
    • Analysis of physician demographics and online evaluation data.

    Main Results:

    • A low level of interest in e-reputation was observed, with 51.3% of physicians expressing no interest.
    • Physicians with less than 25 years of practice and under 50 years old showed greater interest.
    • A significant majority (79.9%) felt they had no control over their online reputation, with 71.6% having at least one online evaluation.
    • Physicians over 50 and those in urban areas received more evaluations.

    Conclusions:

    • Physician interest and control regarding their e-reputation are notably low.
    • Despite low engagement, physicians are impacted by their online presence and seek guidance on managing online feedback.
    • There is a clear need for educational resources to help physicians navigate and respond to online opinions.

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