Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Anne Pasquereau, Corinne Delamaire, Romain Guignard

    Sante Publique (Vandoeuvre-Les-Nancy, France)
    |June 20, 2022
    PubMed
    Summary

    Santé publique France

    Related Experiment Videos

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Lifetime sexual violence and tobacco, alcohol, and cannabis use among French adults: A national survey.

    Preventive medicine reports·2026
    Same author

    Smoking and social inequalities in France, 20 years of evolution: A secondary dataset analysis of health barometers.

    Tobacco induced diseases·2026
    Same author

    Effectiveness of an in-office intervention to improve general practitioners' support for tobacco smoking cessation: results from a randomised controlled trial (TABAC-PRO).

    BMC primary care·2026
    Same author

    Factors associated with different cannabis supply methods: results from the French 2017 ESCAPAD and Health Barometer surveys.

    Journal of cannabis research·2026
    Same author

    Déploiement de la démarche ICAPS dans des établissements de l'enseignement secondaire en 2022-2023.

    Global health promotion·2025
    Same author

    Impact of a French social marketing campaign to increase parental support and physical activity in adolescents aged 11-14 years: a longitudinal study.

    BMC public health·2025

    Area of Science:

    • Public Health Communication
    • Health Behavior Change

    Background:

    • Effective communication is crucial during health crises to promote preventive measures.
    • Santé publique France aimed to evaluate its COVID-19 prevention campaign during the first lockdown.

    Purpose of the Study:

    • To evaluate the communication content of the "Coronavirus Alert" campaign by Santé publique France.
    • Assess public reception, understanding, and behavioral impact of COVID-19 prevention messages.

    Main Methods:

    • A mixed-methods approach combining quantitative and qualitative studies.
    • Evaluation of four media contents (spots and posters) during France's first lockdown.

    Main Results:

    • High campaign recall (90%) and perceived usefulness (90%).
    • 97% reported being encouraged to adopt protective behaviors, though some anxiety was noted (20%).
    • Lower adherence observed among men and low-income populations; clarity attributed to pictograms.

    Conclusions:

    • The campaign achieved significant exposure and positive public perception.
    • Findings informed the continued dissemination of public health protection tools by Santé publique France.