Related Experiment Video
Updated: Sep 7, 2025

Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
The paradox of social interaction: Shared intentionality, we-reasoning, and virtual bargaining
Nick Chater1, Hossam Zeitoun1, Tigran Melkonyan2
1Warwick Business School, University of Warwick.
Abstract:
Social interaction is both ubiquitous and central to understanding human behavior. Such interactions depend, we argue, on shared intentionality: the parties must form a common understanding of an ambiguous interaction (e.g., one person giving a present to another requires that both parties appreciate that a voluntary transfer of ownership is intended). Yet how can shared intentionality arise? Many well-known accounts of social cognition, including those involving "mind-reading," typically fall into circularity and/or regress. For example, A's beliefs and behavior may depend on her prediction of B's beliefs and behavior, but B's beliefs and behavior depend in turn on her prediction of A's beliefs and behavior. One possibility is to embrace circularity and take shared intentionality as imposing consistency conditions on beliefs and behavior, but typically there are many possible solutions and no clear criteria for choosing between them. We argue that addressing these challenges requires some form of we-reasoning, but that this raises the puzzle of how the collective agent (the "we") arises from the individual agents. This puzzle can be solved by proposing that the will of the collective agent arises from a simulated process of bargaining: agents must infer what they would agree, were they able to communicate. This model explains how, and which, shared intentions are formed. We also propose that such "virtual bargaining" may be fundamental to understanding social interactions. (PsycInfo Database Record (c) 2022 APA, all rights reserved).
Related Concept Videos
Reason and Intuition
Nonconscious Mimicry
Social Exchange Theory
Principle of Virtual Work: Problem Solving
To apply the principle of virtual work,...
Social Proof
Social Cognitive Perspective on Personality

