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Validation of a Psychosocial Intervention on Body Image in Older People: An Experimental Design
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#Bodypositive surpasses 1 billion engagements.

Sarah Graham1, Eva Newell1, Justin B Phillips2

  • 1University of Otago, Dunedin, New Zealand.

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Summary

The body-positive movement promotes body acceptance online, with over a billion Instagram engagements. While generally positive, research suggests refining messaging can enhance its impact.

Keywords:
adolescenceappearancebody imagesocial mediawell-being

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Area of Science:

  • Digital Health
  • Social Media Studies
  • Body Image Research

Background:

  • The body-positive movement emerged as a counter-response to unrealistic body standards prevalent on social media platforms.
  • This movement utilizes social media, particularly Instagram, to promote acceptance of diverse body types and shapes.
  • The #bodypositive hashtag has achieved significant online traction, exceeding one billion engagements on Instagram.

Discussion:

  • The study examines the multifaceted nature of image-focused movements, including their potential benefits and drawbacks.
  • It critically analyzes the 'problem, promise, and peril' associated with the #bodypositive movement's online presence.
  • The discussion acknowledges the substantial following and engagement metrics achieved by the movement on Instagram.

Key Insights:

  • The #bodypositive movement on Instagram is assessed to have a predominantly positive influence on body acceptance.
  • Despite its positive impact, the effectiveness of the movement can be further amplified through strategic communication.
  • Research-informed adjustments to messaging are proposed as a means to strengthen the movement's beneficial effects.

Outlook:

  • Continued growth of the body-positive movement necessitates ongoing evaluation of its impact and strategies.
  • Future efforts should focus on optimizing messaging to maximize positive outcomes and mitigate potential risks.
  • The study advocates for a research-informed approach to guide the evolution of online body positivity advocacy.